Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You need to demonstrate how your products and services will impact and influence their lifestyle.
There is a need to remain committed to online marketing. You are dealing with generations that do not know what life is without the internet and smart gadgets. They are not familiar with spending time offline. You, therefore, have to take your marketing campaign to where they are. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to tell them what your brand is about. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. Your the brand, therefore, needs to address some of the major concerns they have and value. They normally show concern for things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You also need to adopt gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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