A Guide to Logo Colors

It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors make an attractive and enticing logo?

There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Colors have an effect on what we think. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.

Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let us consider the warm colors first.

Men are attracted to the color red. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It shows overall energy. It is great with children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Here now are the cool colors.

Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

The color of luxury is purple. It can be mysterious but it is grand and distinguished.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white is in their own category. They are more powerful when combined with other colors.

If you want to learn more about logo colors, visit this website and read more about it now.